Because Miles and I both like Fish

I was reading the No Impact Man blog today (thanks, Brianna!) and I saw a post about sustainable fishing. I remember learning about all this in that Biology of Being A Liberal class (even if that wasn't the name...) that Brianna, Beth, and I took two falls ago, but it had kind of slipped from the forefront of my mind, what with graduating, getting married, moving to Wisconsin, job hunting, and all. So, I decided to visit the Marine Stewardship Council's website to see where I could buy sustainably caught fish. Of course, Whole Foods was at the top of the list. But right below it was Wal-Mart... and they carried more types of sustainably caught fish than Whole Foods or anyone else! I thought, really? Wal-mart? Does the typical Wal-Mart customer really care if the fish (sticks) that s/he is buying were fished sustainably? I guess I just don't understand the philosophy... buy out much of the world's markets, underpay workers, and force single moms to work overtime off the record under threat of termination... but all sustainably!

So here's the conundrum...
What if you lived in a small town and there were only two grocery stores: a Busch's that didn't sell any sustainable, organic, or whatever-ecological-issue-you-get-off-on-food and a Wal-Mart that sold a lot of it. Assuming that you're not committed enough to grow your all own fruits and vegetables (and knead your own bread) or drop a line in the Huron River for your dinner, would you go to Busch's to support good business practices or Wal-Mart to support the sustainable/organic industry? Now that's a thinker.